Premium Shift

Premium Shift

Banking without the noise

Premium banking is no longer just a velvet-rope experience for high-net-worth individuals. In Bangladesh, it has matured into a service segment where convenience, speed, and personal attention matter as much as wealth. As the country’s urban centres expand and income levels rise, banks are rethinking what it means to deliver value, and customers are responding.

1w ago

Crafted excellence, the prime way

Prime Bank’s Priority Banking offers a distinguished, relationship-driven experience for affluent customers, combining tailored wealth solutions, concierge privileges, global travel benefits, and seamless digital services which is designed to deliver superior convenience, personalised advisory, and an elevated lifestyle across its nationwide premium network.

1w ago

From Queue-Free to Future-Ready: The Evolution of Premium Banking in Bangladesh

Premium banking in Bangladesh has travelled a long way from its early days of invitation-only rooms and limited perks.

1w ago

Tailored wealth, seamless service

BRAC Bank’s Premium Banking delivers personalised relationship management, priority services, exclusive lifestyle privileges — airport lounges, concierge support, tailored wealth advice and preferential pricing for discerning clients.

1w ago

Where priority banking begins anew

Bank Asia is introducing a redefined Priority Banking experience, built to offer high-value clients personalised financial expertise, premium lifestyle benefits, and seamless digital convenience which is positioning the bank as a trusted partner in their broader financial and personal journey.

1w ago

Why premium banking is thriving

Bangladesh’s financial landscape is shifting, and at the heart of this transformation is a cohort of customers who want both sophistication and simplicity. Premium banking, once positioned as an exclusive club, is now more democratised, attracting professionals, entrepreneurs, NRBs, and families who value efficiency over extravagance.

1w ago

Elite Banking, the Citygem way

Citygem is our flagship priority banking wing for High Net-Worth Individuals (HNI), and Sapphire represents our exclusive value proposition for Ultra High Net-Worth Individuals.

1w ago

The psychology of feeling ‘taken care of’

In a world where every tap, swipe, and transaction demands mental bandwidth, the idea of being ‘taken care of’ has quietly become one of the most powerful emotional currencies in modern banking. Premium banking in Bangladesh taps straight into this psychology, not by offering extravagance, but by reducing life’s small frictions that quietly drain us every day.

1w ago

Trusted Banking for Affluence

Mutual Trust Bank PLC (MTB) Privilege Banking packages high-touch relationship management with premium travel, lifestyle and financial benefits for affluent individuals and families, which is delivered through dedicated centres, MTB Neo digital integration, and a growing suite of bespoke wealth products and conveniences.

1w ago

Zenith: Redefining Priority Service

Mercantile Bank’s Priority Zenith marks its strategic entry into Bangladesh’s premium banking segment, offering affluent clients tailored financial solutions, elevated service standards, and exclusive privileges which are designed to strengthen long-term relationships and enhance the bank’s position in high-value retail banking.

1w ago

Premium service, personal touch

Since 2009, Eastern Bank Limited (EBL) Priority Banking has been redefining premium banking in Bangladesh with visionary service tailored for High Net Worth (HNW) individuals.

1w ago