Why is 9 February another day to celebrate chocolate?

The world’s official Chocolate Day is 7 July, often linked to chocolate’s arrival in Europe in the 16th century. It is marked globally as a tribute to one of history’s most loved indulgences.

So why 9 February? In many cultures, the days leading up to Valentine’s Day have evolved into a “love week,” and chocolate naturally takes the lead. Before romance reaches its peak on the 14th, chocolate becomes the 

first gesture: a symbol of affection, friendship, comfort and shared joy.
And really, it turns out you can never have enough chocolate.