LG partners with Transcom Digital to strengthen Bangladesh retail network

LG Electronics has expanded its retail presence in Bangladesh through a brand launch event at a Transcom Digital outlet in Gulshan-1, Dhaka, reinforcing its commitment to delivering premium home solutions to consumers.

Han Chango, home solutions product director of LG Electronics, and Rashedul Islam, head of business at Transcom Digital, jointly inaugurated the event, according to a press release.

The launch marks the beginning of a strategic retail collaboration aimed at enhancing access to LG’s innovative and energy-efficient home appliances through Transcom Digital’s nationwide retail network.

Speaking at the event, Chango said LG remains committed to delivering innovations that improve everyday life and that the partnership would bring globally trusted technology closer to customers in Bangladesh.

Islam said the collaboration with LG, a globally renowned brand, would strengthen Transcom Digital’s premium product portfolio and enable customers to access advanced technology backed by reliable service support.

The ceremony featured a formal unveiling, product showcase and media interaction session.

The initiative reflects LG’s continued focus on strengthening brand visibility, enhancing the retail experience and expanding its market reach in Bangladesh, the release added.

Gerald Chun, managing director of LG Bangladesh, and Shahidul Islam, chief operating officer of Transcom Digital, along with other senior officials from both organisations, were also present at the event.