Opinion / Where are Bangladesh's digital consumers?

In a surging consumer market of 170 million people, how large is the digital economy? Over the last 8 years, these two facts have come up quite often:  Bangladesh has the 8th largest population in the world, and BCG forecasts how our Middle Affluent Consumers (MAC) segment will grow from 12 million in 2015 to 34 million by 2025.

Next Step / The reality of Augmented Reality in the Bangladeshi context

From scanning QR codes to using Snapchat filters, Augmented Reality (AR) is already a part of our lives without us truly realising it. As businesses across the globe are leveraging AR to provide novel user experiences, Bangladesh, too, is stepping into this new frontier.

Sponsored Content / Celebrating digital triumph: e-Commerce Movers Award (eCMA) 2023

The e-Commerce Movers Award (eCMA) is a prestigious recognition program organised by the e-Commerce Association of Bangladesh (e-CAB), designed to celebrate excellence, innovation, and entrepreneurial spirit within the Bangladeshi e-commerce sector.

Next Step / How the animation industry in Bangladesh is growing

The animation industry in Bangladesh, while still in its nascent stages, is a testament to the nation's burgeoning creative potential. As the world becomes increasingly interconnected, the canvas for animators expands, and Bangladesh is no exception. However, like any emerging industry, it faces its own set of challenges and opportunities.

Next Step / How emerging businesses can harness the power of short videos

In a world where goldfish-like attention spans prevail, businesses that prioritise short-form content and reels are poised to surge ahead of the competition. To many, embracing short video marketing is no longer a choice but a necessity to conquer the digital realm. Let's take a closer look into the intricacies of the short video revolution that has proven to be a highly effective marketing tool for Bangladeshi businesses in recent times.

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