In Bangladesh, football has for a long time struggled to command the same mainstream recognition as cricket. However, with the inclusion of experienced players like Hamza Dewan Choudhury, the national team is generating renewed excitement, especially as they prepare for their highly anticipated AFC Asian Cup Qualifiers clash against India on 25 March. As momentum builds, the spotlight is not only on the players but also on what they wear.

The "Hridoye Bangladesh" jersey, designed by Tasmit Afiyat Arny, CEO of Stride Fashion Wear and Official Marketing Committee Member of the Bangladesh Football Federation (BFF), is more than just sportswear. As the Marketing Professional and Creative Director at BFF, Arny has woven Bangladesh's heritage and football spirit into the design.

Star Lifestyle spoke with Arny to uncover the inspiration behind this unique creation.

A design rooted in Bangladesh's heritage

For Arny, the design process was deeply informed by Bangladesh's culture and history.

One of the most striking aspects of the jersey is its water lily motif, a tribute to Bangladesh's national flower. The sharp-edged geometric pattern on the sleeves was crafted with intention. "The diamond motif within the water lily pattern is intentional — it symbolises strength and value, much like the dedication of our athletes," she explains.

The jersey also features river lines running through the design, a nod to Bangladesh's vast network of waterways.

"The river network is an integral part of our geography and identity. I wanted to make sure that connection was visually represented in the jersey," says Arny.

Even the placement of typography was carefully considered.

Instead of opting for a traditional map or emblem, Arny designed the word "Bangladesh" in custom typography on the back of the jersey. "Since most teams use a simple emblem, I wanted to create something more thoughtful and unique. That's why I incorporated 'Bangladesh' in English – it's an international language, making the design both recognisable and creative," she notes.

Breaking the red and green norm

A common critique of Bangladesh's football jerseys is that they should match the national flag's colours — red and green. However, Arny challenges this notion with a strong design rationale. "There are other countries in the world whose flags also feature red and green. If we strictly used these colours, we would not create a distinct identity," she explains.

Beyond national symbolism, there are technical considerations as well. Both red and green are warm colours, which can make a design look unbalanced if not used strategically. Arny took a more thoughtful approach.

"From a bird's-eye view, when players in red jerseys stand on the green football field, it naturally forms the Bangladeshi flag — red dots on a green background. This is a strong visual statement that many people overlook," she adds.

Moreover, a subtle yet powerful detail in the jersey is the "VictorY" design, with the "Y" symbolising raised arms in triumph. "It represents unity – players and the nation striving for a common goal," says Arny.

More than just a jersey

More than aesthetics, a football jersey must be comfortable, functional, and sustainable.

Made by DOUR, the jersey was initially designed with a textured, embossed water lily emblem, but due to production constraints, a printed fabric alternative was used.

"The fabric is sustainable, made from recycled materials. Its polyester base helps absorb sweat, which is essential in Bangladesh's humid climate," says Arny. While time constraints limited some features, she assures, "Future jerseys will incorporate more advanced material innovations."

Arny is dedicated to enhancing Bangladesh's football apparel. While the Away Jersey is finalised, the Home Jersey, predominantly green, is still being refined, with the final photoshoot pending.

"Each tournament features Home and Away jerseys. This time, our green Home Jersey is designed to be just as striking as the Away kit," she shares.  

As Bangladesh football steps into a new era – welcoming international talents like Hamza Choudhury and preparing for crucial matches, may our national team's jersey serve as visual proof of our passion for the game. It carries the weight of our past while pushing towards a future where Bangladesh is not just playing but competing at the highest level.

Photo: Courtesy