OpenAI changes Sora app policy after backlash

OpenAI has changed its controversial copyright policy for the Sora AI video app, announcing new controls that give rights holders more authority over how their characters are used. The change comes days after the app's launch drew criticism from Hollywood and netizens over its initial "opt-out" approach.

The app, which enables the creation of 10-second clips with synchronised audio, saw a turbulent launch that saw it rocket to the top of the App Store. It was immediately flooded with user-generated videos featuring well-known copyrighted characters from franchises like South Park, Rick and Morty, and Nintendo, a move that drew ire from netizens and creators alike.

Under the updated policy, rights holders will now be able to specify how their characters can appear in AI-generated videos, including completely blocking their use. At least one major studio, Disney, had already opted out of having its material appear in the app. OpenAI also plans to share revenue with those who permit their characters to be generated, acknowledging the high computational costs of video generation.

The company stated the adjustments respond to feedback from users and content creators. OpenAI CEO Sam Altman noted in a blog post that the company expects to continue evolving its policies as it learns from real-world usage of the Sora app.