Let's be real: the job market is crowded. Everyone's got a degree, a resume, and a LinkedIn profile. So, how do you stand out? The secret isn't just about having skills—it's about knowing which one is your 'superpower' and making sure everyone else knows it too.

Think of it like this: your standout trait is your personal brand's signature move. It's the thing people remember you for, whether it's your knack for solving problems, your ability to connect with people, or your expertise in a specific area. And once you've nailed it, you can weave it into everything—your resume, your LinkedIn profile, even how you introduce yourself at networking events.  

Step 1: Figure out what makes you shine

The first step is all about self-reflection. Start by asking yourself: What do I consistently get praised for? Maybe it's your creativity, your leadership skills, or your ability to stay calm under pressure. If you're not sure, ask the people who know you best—your colleagues, friends, or mentors. Sometimes, others see our strengths more clearly than we do.  

A 2023 Forbes article on marketable skills highlights the importance of looking at your past wins to spot patterns. What strengths kept showing up in those moments? Similarly, a 2023 article on career platform Indeed states the importance of understanding how your skills translate into the real world. In other words, it's not just about what you're good at—it's about how that skill makes you an asset.  

Step 2: Zero in on your standout trait

Once you've got a list of your strengths, it's time to narrow it down. What's the one thing that truly sets you apart?

According to a Harvard Business Review article on self-awareness, combining self-reflection with feedback from others can help you pinpoint that golden trait. Maybe you can think outside the box, your talent for building relationships, or your expertise in a niche area. Whatever it is, this is your secret sauce—the thing that makes you, you.  

Step 3: Turn it into your personal brand  

Now that you know your standout trait, it's time to use it for your own good. Start by crafting an elevator pitch that sums up your unique value in a few sentences. For example: "I'm a project manager who specialises in turning chaotic workflows into streamlined processes, saving teams time and money."  

LinkedIn's official blogpost on self-branding suggests weaving this narrative into every piece of professional communication. Your resume, cover letters, LinkedIn headline, and even your social media posts should all reinforce the same message. Consistency is key—when people see the same story everywhere, it sticks.  

Step 4: Live your brand  

Branding isn't just about what you say—it's about what you do. If your standout trait is your leadership skills, look for opportunities to lead projects or mentor others. If it's your creativity, share your ideas and solutions openly. And don't forget to keep learning and growing. The more you develop your skills, the stronger your brand becomes.  

Why this matters  

When you know what makes you exceptional and you communicate it clearly, you're not just another candidate—you're a memorable, compelling professional. You become the person people think of when they need someone with your specific skills. And that's how opportunities start coming your way.  

So, take some time to reflect, gather feedback, and define your standout trait. Then, own it. Share it. Live it. Because when you know what makes you unique, you're not just building a career—you're building a brand that stands out in every room you walk into.