Building a strong network for career prospects: the ‘why’ and the ‘how’

Whether you are a fresh graduate dipping your toe into the modern workplace for the first time or a seasoned professional trying to capitalise on a much-needed job transition, one key tool you will need in your arsenal is networking. Networking is essential for career development as it serves as a gateway to numerous opportunities and resources, opening your doors to unadvertised job prospects and helpful collaborations.

However, networking might be a scary prospect to jump into if you haven't had enough experience with it or find yourself to be introverted by nature. While it is true that those with overly friendly personalities or natural extroverts have an easier time building strong networks, those lacking such traits can also utilise networking to steadily build their personal brand while picking up useful employable skills along the way. If you aren't yet too familiar with the importance of networking for professional development, here's a quick refresher on the 'why' and the 'how' of it.

Why should you opt for networking?

In the overly competitive job market of today, it can be tough to find a job you will find satisfactory - let alone find an opportunity you could call your dream job. This is where networking helps the most, as knowing the right people can expose you to a wide range of job openings, projects, or collaborations that might not be advertised through conventional channels. Many jobs are filled through word-of-mouth, referrals, or internal recommendations, comprising what is often referred to as the 'hidden job market'. Effective networking provides access to this hidden job market, increasing your chances of finding the perfect role.

Having access to a network of supportive individuals can help you showcase your expertise and share your knowledge with others. Interacting with peers, mentors, and industry experts will allow you to acquire new skills, gain insights into the latest industry trends, and receive valuable feedback. Keep in mind that growth comes from within - but to nurture that growth you do need the right external support. For many, a strong network that constantly encourages and motivates them to push harder not only enhances career prospects but also is a strong proponent for driving personal growth as well.

How should you attempt networking at a professional level?

The best time to start building a professional network is during university. Join clubs of fields that interest you, and begin exchanging contact info with your seniors and peers. Oftentimes, university clubs collaborate with leading companies to host events and such - which is a window for you to start knowing some industry professionals too. If you are past the university age, fret not, you can still start building a solid network by offering your assistance at professional organisations or industry-related committees. Not only will you meet potential connections, but you will also have the opportunity to showcase your dedication and leadership qualities.

For introverts, jumping right into populated clubs or big professional gatherings may be intimidating - and many do not opt to do so on the first try. For them, we suggest selecting smaller networking events that align with specific interests and career goals. More intimate gatherings or events centred around a shared hobby or interest can be less overwhelming for introverts. It may also help if you join a friend or an acquaintance when going to an unfamiliar environment, and having someone you know alongside will help you ease your nerves. It will also help to have an elevator pitch prepared so that you can confidently explain who you are and what you do when needed.