The Daily Star (TDS): Share with us the story behind Rupayan Housing Estate Limited's journey.

Md Alinur Rahman (AR): At Rupayan Housing Estate Limited, we believe in transforming not just skylines, but the very way we live and work in Bangladesh. As the CEO of this flagship subsidiary of Rupayan Group, it's my privilege to share our journey—one that's deeply rooted in a commitment to sustainability, innovation, and social progress.

Since its inception, Rupayan Housing Estate Limited has been guided by a philosophy that goes beyond conventional business practices. Our approach, inspired by the "Blue Ocean Strategy," is centred on creating unique value for our customers. This commitment to innovation and excellence has enabled us to make a lasting impact on urban living, with notable developments in Dhaka, Chattogram, Sylhet, Cumilla, and Narayanganj.

TDS: What are some of the unique projects your company has undertaken?

AR: Rupayan Housing Estate Limited is at the forefront of revolutionising the real estate sector in Bangladesh. Our projects, such as Rupayan Town—the country's first township project—Rupayan Lake Castle, Rupayan Trade Center, Rupayan Shopping Square, and Rupayan Shopno Niloy, are designed to offer more than just spaces to live and work. These are thoughtfully planned environments that combine residential, commercial, and recreational spaces, providing a modern lifestyle within self-contained urban settings.

Rupayan Lake Castle, nestled by a tranquil lake, offers luxury living with a true condominium lifestyle amidst natural beauty. Meanwhile, Rupayan Shopping Square, Rupayan Trade Center, and Rupayan Red Crescent Tower set new benchmarks for urban business environments with state-of-the-art facilities, underscoring our commitment to professional excellence. Every project we undertake is a testament to our motto, "Living with Pride," and our dedication to enhancing the living experience for all residents.

TDS: What are your future plans for growth and development?

AR: Looking ahead, Rupayan Housing Estate Limited is poised to continue redefining the urban landscape with projects like Rupayan Business Park, Rupayan Park Residence, and Rupayan Paramount. These developments are set to elevate luxury living and business standards, blending premium finishes with world-class amenities to cater to the evolving tastes of modern consumers.

TDS: How do your projects adapt to the evolving demands of modern lifestyles?

AR: We recognise that customer preferences are constantly changing. That's why we focus on creating integrated communities that prioritise sustainability, technological integration, customisation, safety, and digital engagement. By doing so, we ensure that our developments not only meet but exceed the expectations of those who choose to live and work in them.

TDS: How is your company navigating the challenges in the current real estate market?

AR: The real estate market in Bangladesh is not without its challenges. Market volatility, rising raw material costs, fluctuating interest rates, and infrastructure bottlenecks are all part of the landscape. Yet, Rupayan Housing remains resilient, navigating these challenges with proactive strategies. We see opportunities in the growth of the middle class and the increasing demand for environmentally conscious developments. Our emphasis on sustainable design practices not only enhances property values but also aligns with the growing preference for green living among buyers.

TDS: Could you share more about your company's commitment to building a sustainable future?

AR: At Rupayan Housing Estate Limited, our vision extends far beyond the immediate future. We are committed to building a sustainable and thriving urban environment in Bangladesh, one that will stand the test of time. Our legacy of excellence and innovation is one we intend to uphold for generations to come, always striving to exceed the expectations of our clients and stakeholders.