The Daily Star believes in engaging the youth for a better Bangladesh. The month-long branded caravan with the hashtag #JoinTheJourney, marking the event “Spelling Bee”, is an example of such engagement. Earlier this month, the caravan visited three divisional rounds of “Spelling Bee” in Chittagong (August 6), Sylhet (August 8) and Dhaka (August 11-12).  

Like the previous three divisional activation, this engagement programme with the contestants of “Spelling Bee” received massive response from young spellers and the guardians.

School students participated in an on the spot quiz contest where the winners received The Daily Star branded gifts. The caravan hosting photographs, banners and summing up the journey of the largest circulated English newspaper in the country created a good buzz.

The caravan also showcased supplements published by The Daily Star. Moreover, there was a three months free subscription offer for on the spot subscribers. The activation came to an end with the two-day event in Dhaka division. The success of the month-long activation to inspire youngsters has motivated The Daily Star to come up with more future youth engagement programmes. 

Hosted by Champs21.com, and an initiative of The Daily Star, “Spelling Bee” was first held in 2012, and is aired on Channel i. This year Summit Group has joined as sponsor of the event and Golden Harvest's Bloop became an associate partner.

PHOTOS: DOLON TALUKDER