Sobia Ameen in partnership with Estee Lauder India

Model and social media influencer Sobia Ameen's incredible career trajectory has taken her to a new and ground-breaking partnership with Estee Lauder, the renowned makeup brand. She has collaborated with Estee Lauder India for their latest #MyShadeMyStory campaign for the cult favourite Estee Lauder Double Wear Foundation.

The campaign featured Manushi Chillar, who was recently announced to be the Global Brand Ambassador of Estee Lauder India, along with a diverse and inclusive bunch of creative and inspirational social media influencers and digital content creators.

The five creators include our very own Sobia Ameen from Bangladesh, Manjri Varde, an artist and model, entrepreneur and fashion content creator Masoom Minawala Mehta, and beauty influencers Shantanu Dhope and Shraddha Gurung.

Sobia Ameen is an architect turned internationally renowned model, digital content creator and social media influencer, and baker. Her distinctive personal style, creativity, and love for saris have led her to work with both local brands and big names in the fashion industry within the subcontinent.

A body positivity champion, she has been featured in Vogue India, and Times of India, and has partnered with several well-known names like House of Masaba, Lovechild by Masaba, Kay by Katrina Kaif, L'Occitane India, and many more.

Estee Lauder is one of the biggest makeup brands in the world and their Double Wear Foundation is considered one of the best foundations of all time. The product has gained a loyal following due to its lightweight and long-lasting buildable medium to full coverage formulation with a matte finish. It is also favoured by oily skin types due to its oil-controlling formula. With over 55 shades, the brand caters to every skin tone and undertone.