Castrol, one of the world's leading lubricant brands, has appointed Rock Energy Limited as its exclusive distributor for the automotive aftermarket in Bangladesh, aimed at expanding Castrol's footprint and enhancing the accessibility of its products to consumers nationwide.

This strategic partnership with Rock Energy, a subsidiary of one of Bangladesh's fastest-growing business conglomerates, brings with it over three decades of experience in the oil and gas sector, along with an in-depth understanding of the country's energy landscape.

The collaboration marks a significant step forward in Castrol's growth strategy for the region, the company stated in a press release.

"With Rock Energy, we intend to expand our direct distribution footprint, deepen engagement with customers, and drive differentiated growth for the Castrol brand in Bangladesh," said Kedar Lele, vice-president for South Asia at Castrol.

"We are confident this association will help us scale up in 2025 and deliver enhanced value through improved customer service and localised marketing initiatives," he added.

Tanzeem Chowdhury, managing director of Rock Energy Limited, commented, "We are proud to associate with Castrol, one of the most trusted lubricant brands in the world.

This collaboration will enable us to deliver premium-quality products to a wider base of consumers and further strengthen our position within the energy value chain."

Castrol has maintained a presence in the Bangladesh market since 2001, steadily building a strong brand reputation and loyal customer base over the years.

Under this alliance, Rock Energy will concentrate on expanding retail aftermarket distribution and establishing Castrol-branded independent workshops throughout the country.

This initiative is designed to unlock new growth opportunities while bringing Castrol's high-performance products closer to more consumers across Bangladesh.

Several senior officials from both organisations were also in attendance during the announcement.