bKash wins overall best brand award again

Mobile financial service provider (MFS) bKash retained its top position as the overall best brand among the top 15 brands in Bangladesh for the fourth time successively at the 14th edition of Best Brand Award 2022.

The MFS provider has also been selected as the "Most Loved Brand" under MFS category for the sixth consecutive time, a press release said.

Mir Nawbut Ali, chief marketing officer of bKash, Ferdous Yusuf, chief human resources officer, and Mahfuz Sadique, chief communications officer, received the award from Professor Mohammad A Momen, director of the Institute of Business Administration of the University of Dhaka, at the Le Meridien hotel in Dhaka recently.

This year, the highest number of 10,000 consumers from 8 divisions across the country took part in the survey conducted by NielsenIQ, a globally renowned research organisation.