45 brands honoured with Best Brand Award 2025

Forty-five brands across 45 categories were honoured at the "Best Brand Award 2025," organised by the Bangladesh Brand Forum (BBF) on Saturday.

At the 17th edition of the ceremony, held in partnership with nSearch Ltd at Le Méridien Dhaka, 61 awards were presented, according to a press release.

Local brands continued to dominate the overall "Top 15 Most Loved Brands of Bangladesh."

bKash Limited secured the top position, followed by RFL Houseware and Radhuni in second and third place, respectively.

Other winners included Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta/Maida/Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo, and Rupchanda Fortified Soyabean Oil.

AMA Coffee was named the "Most Emerging Brand of Bangladesh" for demonstrating the steepest rise in the brand equity index over consecutive assessments.

nSearch Ltd conducted the survey across all eight divisions of the country, covering both urban and rural areas. A total of 12,400 male and female respondents were interviewed.

The research methodology was based on in-category evaluation through a brand equity index and cross-category harmonisation using a multiplicative model to align category-relevant parameters across segments.

Data were collected through online and self-administered interviews, covering 45 categories.

Asif Mahamud, director of nSearch Ltd, outlined the research methodology at the event.

Inaugurating the ceremony, Shariful Islam, founder and managing director of Bangladesh Brand Forum, said, "We honour those who not only win in the marketplace but also improve daily life for millions. Branding is nation-building, and I hope this recognition inspires bigger ambitions, braver ideas, and greater value creation for Bangladesh."

The BBF introduced the Best Brand Award in 2008 to recognise and celebrate the country's most loved brands.

The International Advertising Association Bangladesh (IAAB) served as the strategic partner of the event, while Turkish Airlines was the carrier partner.

The Marketing Society of Bangladesh (MSB) was the knowledge partner, and Le Méridien Dhaka and Backpage PR acted as the hospitality and PR partners, respectively.