Marketing your product using SEO: The dos and don’ts

Have you ever wondered how Google lists websites when you perform a search? Any search engine crawls the web to bring you items. Computer programs are happening in the back. But, there's more to search results. Search Engine Optimisation (SEO) includes techniques that help increase the number of views to a web portal. SEO concepts may not be no-brainers, but some steps are crucial so that Google shows your website on its first page. The little details matter if you want your website to be a crowd-puller. SEO is a technological boon available for website owners that allows search engine manipulation. The more viewers a website receives, the better. 

Dos for SEO:

Use Search Metrics:

One way to examine what you should include on your website is using technology that offers search metrics based on your content. Pioneering sites to deliver SEO analyses include Google Analytics, Adobe Analytics, Oribi, and many more. These sites reveal detailed information about website traffic for you. 

Make the most of tools: 

A search widget serves your website better in multiple ways. Add one to your website if there's none. Up-to-date sites like Google Analytics take the help of Machine Learning (ML) models to analyse your website situation. ML models inspect your website to demonstrate traffic reports like the number of visitors on your website for the last 30 minutes or the number of visitors from a specific place. It's also capable of tracking the search engine of your website. 

Keep up with search trends:

Keeping hold of search trends increases your websites' SEO performance. Google Trend is a free tool to show you the demand for the most famous searches on Google and YouTube. It displays infographics on the popularity of the widely-done searches, keywords to use, and keywords to delete from your website. Add the keywords to create descriptive content on your website to gain more viewers. Remove less popular keywords.

Get Featured: 

If possible, get your work featured on the most popular websites/foliages in your area. Given a chance, try to get your website featured on an internationally acclaimed website/paper. This way, you can mention your website on the feature, and bring more traffic to your website.

Be the nearest to relevance:

Create content based on your goal, the visitors you want to attract, and trends. Take the help of local SEO services like Google My Business or Google Ads' Keyword Planner. They will help you create website elements as aptly as possible. Search trends are handy for this part. Be specific, short, and informative. 

Don't Dos for SEO:

Overstuffing your website:

Don't go too overboard with including popular keywords on your website content. Tools would suggest you do lots but be picky with the changes you want to allow. It is up to you to bring changes or discard the remaining contents. Do not include too much content on the pages of your website. 

Don't be apathetic to visitor's impressions: 

People will take milliseconds to judge your website. Cater to their needs and eyes. Interact with your target audience. Contact information on your website should catch viewers' eyes. Create chat widgets. Link up your social media page with your portal. How do people find your website? Any service they liked or disliked? Create options to receive visitors' feedback on your website. 

Don't be just eye-pleasing:

Alongside great colouring and visuals, add descriptions of the achievements of your brand. Add your highlighting areas on the meta description. Your meta description will appear underneath your website name and URL when someone searches your site. Adding rewarding information about your site will earn you visitors.