Meta to measure employee performance by 'AI impact': report

Meta will formally incorporate "AI-driven impact" into its employee performance reviews starting in 2026, according to an internal company memo seen by Business Insider.

The new policy will make using AI to deliver results and build productive tools a "core expectation" for staff. Janelle Gale, Meta's head of people, stated in the memo that the company aims to reward employees who use AI to create exceptional outcomes, either in their own work or by enhancing their team's performance.

While this metric will not affect 2025's annual reviews, employees are already being encouraged to document their AI-related achievements in self-assessments. The move is part of a broader push to cultivate an "AI-native" culture within the social media giant, states the report. This initiative includes internal games to incentivise AI adoption and a recently overhauled hiring process that permits job applicants to use AI in coding interviews.

In a related development, Meta is also introducing an AI tool to assist workers in writing their performance reviews during the current cycle. The memo noted that employees are permitted to use the company's internal AI assistant, Metamate, as well as Google's Gemini, for this purpose.

This strategy aligns Meta with other major technology firms like Microsoft and Google, which are similarly mandating greater AI adoption among their workforces.