Meta, the company behind Facebook, Instagram and WhatsApp, is planning on launching Threads, their brand-new microblogging app, this Thursday. The announcement comes a few days after Elon Musk, owner of Twitter, forced a limit on how many posts users can read per day on the popular social media platform. 

Threads, Instagram's text-based conversation app, is expected to be released on Thursday and will allow users to follow the accounts they follow on the photo-sharing platform and keep the same username, a listing on Apple's App Store showed.

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Meta to bring its very own Twitter replacement: reports

The launch comes after Twitter announced a slate of restrictions on the app, including the need to be verified to use TweetDeck. Musk's latest announcements to address data scraping have sparked a fierce backlash from Twitter users and ad experts said it would undermine new CEO Linda Yaccarino, who started in the role last month.

Meta did not immediately respond to a Reuters request for comment on a similar launch on the Google Play Store.