sustainable fashion choices

Cost per Wear: An idea that makes you a smarter shopper forever

Cost per Wear (CPW) redefines fashion by valuing timeless, versatile garments over fleeting trends. Choosing durable, repeatable pieces like white panjabis or black Oxfords saves money, builds identity, creates memories, and ensures clothing carries stories worth more than receipts.

Skip fast fashion—choose Anarkali, crafted over months

The Anarkali is a timeless garment blending heritage, elegance, and sustainability. With flowing silhouettes and intricate craftsmanship, it transcends trends, embodying slow fashion and cultural pride — making it a must-have in every modern wardrobe.