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Reeling in fans: How indie music is exploding on Instagram reels
The music scene in South Asia has always been vibrant, but traditionally it has been dominated by the juggernaut of Bollywood soundtracks established by thriving labels. The industry is now witnessing a seismic shift, fueled by the democratising power of social media and the rise of short-form videos. Instagram reels have become a breeding ground for independent artistes who are bypassing traditional gatekeepers and building massive followings with their captivating narratives and infectious music.
Reeling in fans: How indie music is exploding on Instagram reels
The music scene in South Asia has always been vibrant, but traditionally it has been dominated by the juggernaut of Bollywood soundtracks established by thriving labels. The industry is now witnessing a seismic shift, fueled by the democratising power of social media and the rise of short-form videos. Instagram reels have become a breeding ground for independent artistes who are bypassing traditional gatekeepers and building massive followings with their captivating narratives and infectious music.
