The music scene in South Asia has always been vibrant, but traditionally it has been dominated by the juggernaut of Bollywood soundtracks established by thriving labels. The industry is now witnessing a seismic shift, fueled by the democratising power of social media and the rise of short-form videos. Instagram reels have become a breeding ground for independent artistes who are bypassing traditional gatekeepers and building massive followings with their captivating narratives and infectious music.
When one of your favourite tucked away artiste makes a comeback after five years, it is only fair to revisit the sounds that made them stand out. In order to clear out the cobwebs of my mind, I took a look at the Colorado native’s last four albums, taking on the challenge of trying to land a favourite song.
"Love/Hate" is set to release on May 19.
The music scene in South Asia has always been vibrant, but traditionally it has been dominated by the juggernaut of Bollywood soundtracks established by thriving labels. The industry is now witnessing a seismic shift, fueled by the democratising power of social media and the rise of short-form videos. Instagram reels have become a breeding ground for independent artistes who are bypassing traditional gatekeepers and building massive followings with their captivating narratives and infectious music.
When one of your favourite tucked away artiste makes a comeback after five years, it is only fair to revisit the sounds that made them stand out. In order to clear out the cobwebs of my mind, I took a look at the Colorado native’s last four albums, taking on the challenge of trying to land a favourite song.
"Love/Hate" is set to release on May 19.