In the last few months, the glistening ocean with the colour of money started to go dry for the Bollywood ship after the trending hashtag popping up on twitter; #boycottbollywood. The hashtag first appeared during untimely demise of Bollywood actor, Sushant Singh Rajput. Blockbuster Movies with huge star power behind them are falling prey to the #BoycottBollywood trend. With every other movie to delivering box office duds, the glory days are currently in rear-view mirror of Bollywood.
There is an ongoing debate about the "success" rate of digital activism, given that success means different things to different people.
In the last few months, the glistening ocean with the colour of money started to go dry for the Bollywood ship after the trending hashtag popping up on twitter; #boycottbollywood. The hashtag first appeared during untimely demise of Bollywood actor, Sushant Singh Rajput. Blockbuster Movies with huge star power behind them are falling prey to the #BoycottBollywood trend. With every other movie to delivering box office duds, the glory days are currently in rear-view mirror of Bollywood.
There is an ongoing debate about the "success" rate of digital activism, given that success means different things to different people.
