In the last few months, the glistening ocean with the colour of money started to go dry for the Bollywood ship after the trending hashtag popping up on twitter; #boycottbollywood. The hashtag first appeared during untimely demise of Bollywood actor, Sushant Singh Rajput. Blockbuster Movies with huge star power behind them are falling prey to the #BoycottBollywood trend. With every other movie to delivering box office duds, the glory days are currently in rear-view mirror of Bollywood.
There is an ongoing debate about the "success" rate of digital activism, given that success means different things to different people.
