copywriting

Next Step / Copywriting—what exactly is it?

It is a popular misconception that copywriting is just about clever ads, when copywriters are the masterminds behind the words that influence our decisions and shape our online experiences every day, from website content and social media captions to email campaigns and product descriptions. Copywriting is growing, but what does it really entail?

How ChatGPT’s growth may be affecting young copywriters

According to writers, AI still has ways to go before it manages to cause a significant dent.

January 28, 2025
January 28, 2025

Copywriting—what exactly is it?

It is a popular misconception that copywriting is just about clever ads, when copywriters are the masterminds behind the words that influence our decisions and shape our online experiences every day, from website content and social media captions to email campaigns and product descriptions. Copywriting is growing, but what does it really entail?

April 16, 2023
April 16, 2023

How ChatGPT’s growth may be affecting young copywriters

According to writers, AI still has ways to go before it manages to cause a significant dent.