Rebranding is often necessary at some point in a brand’s lifecycle, not as a sign of failure but as a deliberate strategy to remain relevant. Even well-known names such as Nokia, Burberry and Dunkin’ have altered their identities to keep pace with shifting consumer demands. Rebranding responds to changes in consumer behaviour, technology, culture and competition. The difficulty is to evolve without sacrificing the essential qualities that won customers in the first place.
Why can’t Bangladesh have its own global apparel brand?
Personal branding is exactly like making sure your digital tools are super sharp. Not everyone has access to these tools; but the real question is: Are yours sharp enough to kill (land the opportunity)?
In the news recently for her botched Botox and badly filled lips, Donna Donatella Versace is far more than just a ruined facial surgery. Behind the droopy eyes, undefined lips, deceptively smooth forehead and lifted brows is an indomitable force that serves as the creative mind at the fashion house, Versace.
Actor Kevin Hart says he loves nice footwear and stole former football star David Beckham's "dirty biker boot".
Cricketer Yuvraj Singh enters the fashion industry by launching his brand YWC Fashion and says the profits from his clothing line will be used for the betterment of cancer patients.
Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.
Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.
