Bangla cinema

Hawa sari, t-shirts and merchandise: secret behind the fascination

If you are thinking that Hawa, the Chanchal Chowdhury and Nazifa Tushi starrer is simply facing the first few days of success, that is usual of any good movie, then you are simply clueless. The movie written and directed by Mejbaur Rahman Sumon is facing an implausible triumph, one that is only synonymous with blockbuster hits. Fans had gone wild even before the movie was released. They were wearing the Hawa sari, and Hawa T-shirts, carrying the Hawa merchandise and even humming to the famous ‘Shada-Kala’ tune while boarding a rickshaw. It’s as if the film had created a cult following, who were hung up on setting the records straight for once: that Bangladeshi movies could generate a buzz similar to any of their global counterpart.