Selim R. F. Hussain
Managing Director & CEO, BRAC Bank

As the banking sector becomes increasingly customer-centric, banks are designing their products to suit customers' specific needs. Many banks have introduced customer segments such as Student Banking, Premium Banking, Women's Banking, Employee Banking, and Probashi Banking, offering tailor-made services to address customers' evolving requirements.

In addition to deposit, loan, and other everyday banking services, banks now provide advisory services on prudent investment options, including bonds, stocks, term deposits, offshore banking deposits, insurance, and government saving certificates. The introduction of Bancassurance, bond subscriptions, and stock market investment opportunities has enabled banks to broaden their customers' investment horizons.

Banks are also leveraging SME Banking and Agent Banking channels to drive financial literacy among unbanked and underbanked individuals, especially in rural areas, ensuring their inclusion in the mainstream financial system. This 360-degree approach positions banks as financial advisers rather than mere facilitators of transactions.

At BRAC Bank, our relationship managers guide customers in making informed investment decisions. Our mission is to educate customers about financial services and their suitability to individual income levels and investment preferences.

BRAC Bank offers a comprehensive range of products and services tailored to meet customers' financial and investment needs. Our diverse banking solutions span Retail, SME, and Corporate Banking. Customers can access Savings and Current Accounts, Fixed Deposit Receipts (FDR), Deposit Pension Schemes (DPS), Bonds, Sanchaypatra, and a variety of Probashi Banking products.

Through our app Astha, customers can open DPS and FDR accounts entirely digitally, making saving more convenient and time-efficient. Additionally, they can invest in the capital market through our subsidiary, BRAC EPL Stock Brokerage Limited. Non-resident Bangladeshis (NRBs) can invest in Bangladesh by remitting funds via our remittance partners.

BRAC Bank stands as a beacon of innovation in Bangladesh's banking sector, transforming its core capabilities into a suite of digital solutions that offer faster, better, and more secure services to customers.

Our banking app Astha has become a lifeline for over 700,000 customers, facilitating transactions worth BDT 12,500 crore every month. Similarly, CorpNet brings transaction efficiency to corporate and institutional clients with bulk transfers and streamlined collection, payment, and reconciliation solutions.

The bank has also established API connectivity with various government institutions, enabling straight-through payments for government fees and other services. Our document management system has revolutionised the handling of paperwork, drastically reducing the need for printing and transporting physical documents.

Our mobile apps support QR-based payments, allowing transactions through Bangla QR, bKash QR, Visa QR, and Mastercard QR. These efforts reinforce our vision of a cashless society. Furthermore, digital onboarding (eKYC), digital loans, loan origination systems, and a host of other digital solutions have enhanced service delivery by improving efficiency and reducing turnaround times.