Boardrooms to breakthroughs: Why the BBA is back in business

Once upon a time, a BBA degree was your golden ticket to a desk job in banking or a corner office in corporate finance. Fast forward to today. Welcome to a brave new world of business education, where the BBA isn't just about balance sheets, but about beating the algorithm, decoding the data, and mastering the art of people.

A recent study from BRAC's BIGD reveals employers favour BBA and MBA graduates because they're "practically oriented, easier and cheaper to train, smarter, more presentable," and equipped with stronger communication skills.

In Bangladesh, the last two years have been a crash course in disruption. AI is changing jobs faster than we can pronounce "ChatGPT," turning some roles obsolete while creating new ones like AI auditors, digital brand storytellers, and sustainability strategists. The BBA sits right at this intersection: a launchpad for startup founders, NGO leaders, corporate strategists, and social impact champions. With Bangladesh's private sector aggressively innovating from fintech to green supply chains, the demand for adaptive, forward-thinking business talent has never been higher.

Today's BBA has evolved from just a degree to a growth mindset. Networking is now ecosystem-building, recruiters want critical thinkers over GPA collectors, and entrepreneurship isn't an "alternative" but rather expected. So whether you dream of scaling up or shaking up, the modern BBA isn't about playing catch-up, it's about playing ahead.