A New Standard for Chocolate Day

ChocoTreeUK Chocolate & Bakery Ltd is transforming the Bangladeshi chocolate landscape this Chocolate Day by introducing “Elano Tempt,” a premium chocolate crafted with European standards that offers authentic cocoa richness at an affordable price.

There is a timeless English proverb that suggests we should “say it with something sweet.” When words fall short, a piece of chocolate often serves as the perfect messenger of affection. This tradition has made February 9th, known globally as Chocolate Day, a significant highlight of the Valentine’s season. While the history of chocolate stretches back over two thousand years to the Mayan and Aztec civilisations, its power to connect people remains as potent as ever. In Bangladesh, gifting chocolate has become a cherished ritual for expressing love and appreciation.

Bridging the Quality Gap

Despite the growing popularity of chocolates in Bangladesh, the market has long been divided between two extremes: expensive imported brands and low-quality local alternatives. Many local commercial chocolates often prioritise cost-cutting by using palm oil or dalda instead of real cocoa butter. This results in a product that lacks the signature melt-in-the-mouth texture and authentic flavour of real chocolate. For health-conscious consumers and true chocolate enthusiasts, finding a high-quality, locally available option has historically been a challenge.

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Premium European Standards Locally

Akij Bakers Limited has stepped in to redefine these expectations. By launching brands like “Hi5 Fondalo,” “Hi5 Amora”, “Hi5 Dimbo”, they have successfully captured the trust of Bangladeshi consumers. Specially Hi5 Fondalo has become an immensely popular brand in the Bangladeshi chocolate market in a very short time. A significant craze for it has been observed among chocolate lovers.

On the other hand, ChocoTreeUK is a UK-based chocolate and bakery company focused on delivering authentic, high-quality chocolate experiences rooted in European standards. Built around expertise in chocolate formulation, quality control, and product development, ChocoTreeUK emphasises real cocoa ingredients, balanced flavour profiles, and smooth texture—hallmarks of premium chocolate.

In Bangladesh, ChocoTreeUK plays a guiding and supervisory role behind Elano Tempt chocolate. The company provides end-to-end guidance covering formulation, production processes, quality assurance, and brand standards. This ensures that the Elano Tempt chocolate meets UK-level manufacturing and quality benchmarks while remaining affordable and accessible to local consumers.

By combining international know-how with local production efficiency, ChocoTreeUK by launching Elano Tempt, helps bridge the gap between imported premium chocolates and everyday indulgence. The result is Elano Tempt chocolate that feels international in quality yet familiar in taste—premium, trustworthy, and suited to the purchasing power and preferences of Bangladeshi consumers.

Unlike many local variants, Elano Tempt is produced using high-quality raw materials, including genuine cocoa powder and cocoa mass. This ensures a smooth, velvety texture and a balanced flavour profile that rivals international competitors, bringing a true European chocolate experience to the local market. In addition to these, their product lineup features widely acclaimed chocolate products such as “Elano Cremelle,” “Elano Dipstik,” and “Elano C&N.”

Luxury Now Within Reach

Traditionally, “real” chocolate was considered a luxury due to the high price of imports. For instance, while a 55g international brand bar may cost upwards of BDT 240, Elano Tempt offers a similar 55g premium experience for just BDT 120. Furthermore, their 110g unit is priced at only BDT 200, making it a budget-friendly yet sophisticated choice for students and young professionals looking to celebrate Chocolate Day without compromise.

Celebrating with Real Taste

“Shafiqul Islam Tushar, Executive Director (Marketing) of Akij Bakers Ltd., said, ‘There was a lack of adequate supply of premium chocolates that met the tastes and demands of people in our country. We wanted to give consumers the best chocolate experience.’ He further confirmed that, to provide the taste of European chocolate within the reach of Bangladeshi consumers, they are marketing Elano Tempt on behalf of ChocotreeUK, which has already created a great stir among chocolate lovers.”