Solutions for every lifestyle and budget

Md. Rashedul Islam
Head of Business
RANGS eMART

The Daily Star (TDS): What types of televisions are currently available in the Bangladesh market, and how do they differ?

Md. Rashedul Islam (MRI): Televisions in the market can be broadly categorised in two ways:

l  Based on features: Smart TV and Basic TV – Smart TVs run on operating systems (OS) with built-in internet connectivity, supporting streaming, apps, games, AI features, and smart device integration. Common OS include Android TV, Tizen, WebOS, VIDAA, and Roku. Basic TVs mainly receive channels via cable or satellite and lack internet-based features.

l Based on display technology: LCD TV and OLED TV – LCD TVs (including LED, NanoCell, Mini LED, QLED, and Mini QLED) use LED backlights. OLED TVs feature self-illuminating pixels, offering superior colour performance, nearly 100% colour volume, over 1 billion shades, better viewing angles, and advanced technologies such as anti-glare and anti-reflection coatings.

TDS: Are Bangladeshi consumers actively looking for AI features in their smart TVs, or is it still more of a marketing buzzword?

MRI: AI in TVs is gradually gaining attention in Bangladesh, particularly among young, tech-savvy, and premium buyers. Consumers are interested in AI because it provides sharper pictures (AI upscaling), clearer sound (AI audio optimisation), easier control (voice assistants), personalised recommendations, and enhanced gaming performance through powerful AI processors & engines.

Globally, AI-powered TVs are becoming more popular and increasingly becoming a key factor in consumer decision making, especially in developed markets where buyers actively compare AI features before purchase. This global trend is also influencing Bangladeshi premium buyers, who are starting to see AI features as an important reason to upgrade.

TDS: What factors make RANGS eMART a preferred choice for purchasing televisions?

MRI: RANGS eMART takes pride in offering one of the widest and most diverse ranges of televisions in Bangladesh. Featuring world-renowned brands such as Samsung, LG, and Toshiba, along with our very own Rancon Google TV, we ensure that every customer finds the perfect option to suit their lifestyle and budget.

At every RANGS eMART showroom, experienced product consultants are available to demonstrate features, provide expert guidance, and help customers understand which technologies best match their needs. With the opportunity to explore and compare over 50 different TV models, ranging from 32 inches to 100 inches, customers can make confident and informed choices. RANGS eMART offers genuine brands with official warranties, free delivery and installation, plus EMI facilities of up to 36 months across 36 banks.