AI to reshape lifestyles with technology

Ritesh Ranjan
Head of Business
Transcom Electronics

The Daily Star (TDS): How do you assess AI adoption and progress in Bangladeshi smart TVs?

Ritesh Ranjan (RR): The adoption of AI in smart televisions in Bangladesh is still in its early yet promising stage. Urban customers, especially in Dhaka, Chattogram, and other metropolitan cities, are becoming increasingly aware of how AI features can enrich their viewing experience—whether through voice assistants, smart recommendations, or adaptive picture and sound settings. At Transcom Digital, we see a steady shift where customers are not just buying TVs for screen size or resolution, but for the intelligent experiences they deliver.

TDS: What AI-driven features and innovations does your company currently integrate into its smart TV products?

RR: We are proud to offer some of the most advanced AI-driven innovations through our partner brands and in-house models. Key features include:

• AI Upscaling: Enhancing lower-resolution content to near-4K or 8K quality using machine learning.
• Voice Assistance: Integration of Google Assistant, Alexa, and Bixby for hands-free navigation and smart home control.
• Content Recommendation Engines: Personalised recommendations based on viewing history and preferences.

TDS: How do these AI capabilities enhance user experience?

RR: The difference is both experiential and functional. Traditional TVs were primarily passive screens, whereas AI-enabled smart TVs act as interactive companions. For example, instead of endlessly scrolling, viewers now receive curated recommendations that save time and reflect their preferences.

Adaptive picture and sound deliver the best possible experience in any environment, making viewing more immersive. This transformation makes television more than entertainment—it becomes a personalised, intelligent lifestyle solution.

TDS: What challenges have you faced in developing and deploying AI technologies in smart TVs?

RR: The biggest challenge is consumer awareness and education. Many customers do not yet fully understand the value of AI features. For example, when they see "AI Upscaling" or "Adaptive Picture", they often need in-store demonstrations to realise the benefits.

Secondly, price sensitivity in Bangladesh is high. AI-enabled models come at a premium, and while we are bridging the affordability gap, convincing price-conscious buyers remains a hurdle.

TDS: What future plans does your company have regarding AI advancements in smart TVs?

RR: At Transcom Digital, our goal is to make AI-enabled televisions a mainstream choice in Bangladesh. Our roadmap includes:

• Expanding Accessibility: Introducing AI features in mid-range and entry-level models, particularly through our own Transtec brand, which delivers "Global Technology at Local Price."
• Enhanced Ecosystem Integration: Strengthening connectivity between smart TVs and other IoT devices, enabling complete smart home solutions.