AI-powered smart TVs will continue to grow

R N Paul
Managing Director
RFL Group

The Daily Star (TDS): How do you assess AI adoption and progress in Bangladeshi smart TVs?

R N Paul (RNP): The current state of AI in smart TVs is very promising. Globally, features such as voice assistants, content recommendations, and picture and sound optimisation are advancing rapidly. At VISION TV, we already provide all Google and AI features available in the region.

In Bangladesh, adoption is still at an early stage compared to developed markets, but momentum is growing. As internet infrastructure improves, local content expands, and awareness increases, AI-powered smart TVs will become more integrated into daily life, reshaping how households consume entertainment.

TDS: What AI-driven features does your company integrate into its products?

RNP: Our VISION TVs are equipped with a range of AI features. These include voice control via Google Assistant, personalised content recommendations based on viewing habits, and localised suggestions tailored to Bangladeshi audiences. AI also enhances HDR picture quality and introduces Auto Volume Control to ensure consistent sound.

Beyond this, our TVs integrate with smart home devices, support multiple user profiles, and offer AI-powered interface navigation for faster access to apps and content. Google TV's Ambient Mode uses AI to create personalised dynamic displays, while upscaling improves lower-resolution content in real time. These capabilities transform the TV into an intelligent entertainment hub rather than a passive device.

TDS: What challenges do you face in AI adoption?

RNP: Affordability remains a key barrier, as Bangladeshi consumers are price-sensitive. Limited internet connectivity, particularly in rural areas, also hampers the full potential of AI-powered features. Localisation—especially developing seamless Bangla voice commands—requires significant resources. Hardware limitations, power efficiency, and data privacy are other challenges we must address.

TDS: What are your future plans for AI in smart TVs?

RNP: We see the TV becoming the central hub for all home appliances—refrigerators, air conditioners, security systems, even daily routine management. TVs will evolve into life companions, capable of intelligent decision-making. At VISION TV, we aim to keep pace with global developments while delivering affordable, technologically advanced products.