Coca-Cola rolls out World Cup fan campaign

Coca-Cola Bangladesh has launched a nationwide campaign offering fans a chance to experience the FIFA World Cup 2026 beyond the screen, with exclusive match hospitality and official merchandise up for grabs.

Running from April 18 to July 18, the initiative invites supporters across the country to engage through a mix of digital and interactive activities. Specially marked 1.75L and 2L bottles will carry unique codes under their labels, which fans can use to enter the campaign.

Participants are required to scan the QR code on the bottle, visit the campaign website, and input the code to access World Cup-themed quizzes. Points earned from these quizzes determine positions on weekly leaderboards, with top performers securing prizes.

Fans can further boost their chances through social media engagement. By sharing photos of the promotional packs on Facebook with the hashtag #CokeKhaoWorldCupJao and gaining at least 20 shares, participants can earn bonus points to climb the rankings.

Departing from traditional instant-win formats, the campaign follows a performance-based reward system. Weekly leaderboard toppers will win exclusive World Cup match hospitality experiences, with a total of seven grand prize winners to be selected over the course of the campaign. According to the organisers, two winners have already secured the top prize.

In addition, thousands of participants are set to receive official FIFA World Cup and Coca-Cola merchandise. Winners will be notified via SMS with further details regarding prize collection.

Managing Director of Coca-Cola Bangladesh Limited, Md. Moin Ullah Chowdhury, said: “In Bangladesh, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup. Building on the momentum of the recent Trophy Tour by Coca-Cola, our focus with this campaign is to translate that passion into participation, creating simple, accessible ways for fans to move beyond watching the tournament to experience it.”

The campaign, he noted, is designed to provide accessible opportunities for fans to move beyond watching and experience the World Cup more closely.

Through the initiative, Coca-Cola Bangladesh continues its focus on creating meaningful fan engagement while celebrating the spirit of football nationwide.