With the increase in internet penetration and social media users, three entrepreneurs realised that there was no good Bangla content available about beauty and personal care in the virtual world.

This was the gap the three filled up by creating Shajgoj.com. In 2013, they opened a blog with the name in order to create awareness among people on beauty and personal care.

Two years later, Shajgoj opened two physical stores in the capital -- one in Jamuna Future Park and another at Shimanto Shambhar Shopping Complex -- to cater to their buyers.

As its customer base expanded, Shajgoj launched an e-commerce platform in 2018 with products that were mostly imported from abroad.

As it grew, the company also got investments from a local firm as well as a Singaporean company.

Initially, Shajgoj would receive perhaps 20 orders a day.

Now, Shajgoj gets at least 4,000 orders daily and delivers products throughout the country. With an increase in demand, the firm multiplied its manpower to ensure better customer service, resulting in most of their customers being returning ones.

The company that began with only a Tk 50 lakh capital by the three partners, now registers a Tk 9 crore monthly turnover. It has 200 employees now with 65 percent of it being female.