Berger Paints launches ‘Hariye Giyechhi’ immersive illusions exhibition

Berger Paints Bangladesh Limited has unveiled “Hariye Giyechhi by Berger Illusions”, an immersive illusions exhibition highlighting imagination, creativity and the role of interior design in mental wellbeing. The exhibition was launched at Aloki in Dhaka on January 9, 2026.

The exhibition features exclusive Berger Illusions co-created with architect and actor Aupee Karim, fashion designer Sarah Karim, and musician and artist Arnob. The installations demonstrate how artistic, paint-based designs can move beyond flat colours to create immersive interior environments that influence mood and emotional wellbeing.

Senior government officials and corporate leaders attended the event. Berger Paints Managing Director Rupali Chowdhury, Chief Business Officer A K M Sadeque Nawaj, and Chief Marketing Officer Salahuddin Tarek were present at the launch.

The campaign title Hariye Giyechhi reflects the idea of getting lost in imagination, which the company says can support emotional balance and creativity through thoughtfully designed living spaces.

Speaking at the event, Rupali Chowdhury said the initiative reflects Berger’s vision of redefining paint beyond surface application and promoting interiors that inspire creativity and enrich everyday life.

The event also marked the launch of the Berger Privilege Card. Attending guests became the first recipients of the card, which offers preferential rates at Berger Experience Zones and will gradually include additional benefits through partner organisations.

The evening concluded with the premiere of the campaign’s television commercial, featuring the three collaborators, along with a recomposed version of the song Hariye Giyechhi by Arnob.

Through the campaign, Berger Paints reaffirmed its focus on innovation, creative expression and wellbeing-driven interior solutions.