SRK and Aryan unveil ‘password-protected’ reel for ‘The Ba***ds of Bollywood’

Bollywood superstar Shah Rukh Khan and his son Aryan Khan have introduced what they describe as India's first password-protected Instagram reel, created in collaboration with Meta. The innovative post gives fans an exclusive behind-the-scenes look at Aryan's directorial debut, "The Ba***ds of Bollywood."

The reel, which can only be unlocked using a special password linked to Episode 6 of the Netflix series, marks a first-of-its-kind digital experiment in the Indian entertainment industry. The caption accompanying the post reads, "Episodes toh bohot hai par behind-the-scenes sirf ek."

The password-locked reel was also shared by the series' lead cast, Lakshya and Sahher Bambba, who headline the show that premiered on Netflix on September 18.

Described as a multi-genre dramedy, "The Ba*ds of Bollywood" takes audiences on what Aryan calls an "unabashed, entertaining ride through the adventures of a charming, ambitious outsider navigating the glitzy yet ruthless world of Bollywood."

The story follows Aasmaan Singh (played by Lakshya), a struggling actor striving to make his mark amid the glamour and chaos of the Hindi film industry, while Sahher Bambba plays his romantic interest. The series also stars Bobby Deol, Mona Singh, Raghav Juyal, Manav Chauhan, and Anyaa Singh, with special appearances from Shah Rukh Khan, Salman Khan, Ranbir Kapoor, Rajkummar Rao, Shanaya Kapoor, Disha Patani, Karan Johar, and Emraan Hashmi.

Besides directing, Aryan Khan also developed the screenplay for the series, which is produced by Bonnie Jain and Gauri Khan under Red Chillies Entertainment, Shah Rukh Khan's home banner.

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With its password-protected reel and star-studded cast, "The Ba*ds of Bollywood" continues to blur the lines between storytelling and digital innovation — marking Aryan Khan's confident entry into the world of filmmaking.