Kriti Sanon announces beauty brand on her birthday

Actress Kriti Sanon has joined the league of celebrities like Katrina Kaif and Deepika Padukone, unveiling her very own beauty brand, Hyphen. Celebrating her 33rd birthday, Kriti took to social media to announce the much-anticipated launch of her brand. This exciting venture comes hot on the heels of her recent foray into film production with Blue Butterfly Films, in collaboration with her sister Nupur.

Taking to Instagram, Kriti shared the first ad of Hyphen, expressing her joy and gratitude on this special occasion. She shared, "Hyphen is a hope of possibilities, opportunities, and of adding more chapters to life! This chapter of my life is super special, turning my skincare obsession into a dream of creating power-packed products that actually work."

As Kriti embraces her new role as co-founder and chief customer officer of Hyphen, she looks forward to the brand's success and hopes that consumers will enjoy the products as much as the team enjoyed creating them.

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On the professional front, Kriti Sanon has a busy lineup of projects, including the film "The Crew" alongside Kareena Kapoor and Tabu, as well as an untitled film with Shahid Kapoor and "Ganapath" with Amitabh Bachchan and Tiger Shroff. Additionally, fans can look forward to her collaboration with Kajol in "Do Patti," set to release on Netflix.