Shwapno promoting US food, beverages

Retail chain Shwapno and the United States Department of Agriculture (USDA) have announced a joint "Taste of America" promotional campaign highlighting and reaching consumers over 100 US food and beverage items, including canola oil, dried fruits, nuts, cereals and chocolates.

Earl R Miller, US ambassador to Bangladesh, Arif Dowla, managing director of ACI Group, and Sabbir Hasan Nasir, executive director of Shwapno, launched the initiative at 10 Shwapno retail outlets throughout Bangladesh on June 10, says a press release.

"I am excited to see US products become increasingly available in Bangladesh and confident consumers will find US food items to be flavourful and of the best quality," said Miller.

"Shwapno retail outlets were established in 2008 and since then we have grown to more than 175 outlets. Shwapno was recognised as the 'Best Retail Brand' in Bangladesh in 2016-2020," said Dowla.

"We focus on quality and we are determined to bring value to Bangladesh's consumers. We know US products are high-quality, so we are happy to feature US products in our stores," he said.