SaRa Lifestyle opens 16th outlet in Khulna

SaRa Lifestyle has opened its 16th outlet in Khulna, continuing its nationwide expansion in affordable fashion.

The soft opening was held on Sunday, December 21, 2025. SaRa Lifestyle is a fashion retail brand and a sister concern of Snowtex Group. It was founded in May 2018 under the leadership of S.M. Khaled, Managing Director of Snowtex Group and SaRa Lifestyle, with strategic direction from Sharifun Reba, Director.

The Khulna outlet is located at Plot No: A-4, Majid Sarani, Sonadanga, Khulna-9000. It brings SaRa's collections closer to customers in the Khulna division. The store offers apparel for men, women, and children, with a strong focus on winter wear, including jackets designed for different weather needs.

The opening event was attended by members of the SaRa Lifestyle leadership team, including Shakib Ahsan, AGM and Head of Operations; Faraz Hossain Rumman, Head of Brand and Communications; Shamim Rahman, Senior Manager, Fashion and Design; Apurbo Goshami, Manager, Operation; Mozammel Hoque, Manager, Business Development; and Fizan Ahmed, Assistant Manager, Corporate HR and Admin, along with other team members.

To mark the opening, SaRa Lifestyle is offering a flat 16 percent discount on all products throughout December. The outlet also features DHEU, SaRa's western sub-brand, which targets younger customers with contemporary designs. A kids' play zone will be introduced soon to improve the family shopping experience.

SaRa Lifestyle's expansion to 16 outlets, alongside its e-commerce platform, reflects its focus on affordable pricing, seasonal fashion, and accessibility for customers across Bangladesh.