Square launches 'Supermom Super Pants' using Japan’s Servo Technology

Square Toiletries Limited's baby care brand, Supermom, has launched its new pant-style diaper, Supermom Super Pants, featuring Japan's Servo technology.

The product was unveiled at the company's manufacturing facility in Rupshi, Narayanganj today, in the presence of retailers from across Bangladesh.

The product has been developed in response to key concerns raised by mothers, including absorption, leak protection, and comfort.

According to the company, Supermom Super Pants incorporates features such as Magic Ball Technology, a breathable top sheet, and a 360° waistband, aimed at keeping babies dry, leak-proof, and comfortable.

Alongside the product launch, Square introduced the Supermom Mobile App. The free platform offers weekly guidance and expert advice from doctors and psychologists, addressing topics from pregnancy through early childhood. The app includes articles, videos, and personalised tips, and is intended to support mothers through various stages of motherhood.

The launch event was attended by key officials from Square Group, including Samuel S. Chowdhury, Chairman; Tapan Chowdhury, Managing Director of Square Pharmaceuticals Ltd.; Anjan Chowdhury, Managing Director of Square Toiletries Ltd.; as well as members of the third generation of Square Group.

Over 100 Supermom Super Partners - retailers from across the country - also took part in the ceremony. Senior officials from Square Toiletries Ltd. and members of the media were present.

The company's leadership, referencing the vision of Square Group's late Founder Chairman, reiterated their commitment to maternal and child health in Bangladesh. Speakers at the event expressed confidence that Supermom Super Pants would set a new standard in the diaper category and become a trusted choice for mothers nationwide.