AkijBashir launches country’s first three-layer insulated wire

AkijBashir Group has officially entered Bangladesh's electrical wire and cable industry with the launch of its new brand, AkijBashir Cables, introducing the country's first three-layer insulated electrical wire.

The announcement was made at a formal ceremony at the Bangladesh-China Friendship Conference Centre in Dhaka today.

The new cables feature a pure copper core with three layers of insulation, designed to provide enhanced safety, durability, and resistance to high temperatures of up to 105 degrees Celsius.

According to company officials, the innovation sets a new benchmark for electrical safety and reliability in the country, especially for residential, commercial, and industrial installations.

The launch was attended by leading industry professionals, business partners, trade leaders, and key stakeholders.

The brand was officially unveiled by Mohammod Khourshed Alam, chief operating officer of AkijBashir Group, alongside other top executives, including Helal Ahmed, deputy managing director, and Mohammad Omar Faruke, head of Business (Cable Operations).

In his remarks, Alam said AkijBashir Cables reflects the group's longstanding commitment to quality and innovation.

"With our advanced manufacturing capabilities and trusted market presence, we are confident AkijBashir Cables will emerge as a reliable solution for modern electrical needs," he said.

The company has already opened 32 showrooms across Bangladesh to ensure immediate product availability and customer access. The brand's tagline, "Confidence Within," highlights its focus on safety, performance, and trust.

Alam added that the brand is designed to serve a wide range of customers, including homeowners, electricians, engineers, contractors, and retailers. Through its nationwide distribution network, AkijBashir Cables aims to deliver secure, efficient, and future-ready electrical solutions.