For too long, Dhaka's high-earning professionals, non-resident Bangladeshis, prominent businessmen, and corporate leaders have been watching the startup revolution from the sidelines. To many, the word "startup" still sounds unsustainable—a playground for inflated valuations, unproven founders, and a high risk of losing money. It's no surprise—fraudsters exist, and not every opportunity is a good one. But what if I told you there's a way to navigate this ecosystem smartly, mitigate risks, and make investments that could redefine your legacy?

The problem isn't startups—it's the lack of understanding about how to choose the right one. Many in Dhaka's financially strong circles hesitate because they don't trust the valuations or the people behind the ventures. But let's look at it this way: isn't it more risky to sit on the sidelines while global investors start recognising the potential in Bangladesh and take the lion's share of opportunities right in our backyard?

Startups don't have to be a risky venture if you approach them strategically. The key is learning how to identify the right ones—those with a strong product-market fit, ethical leadership, and scalable models. It's not about blindly trusting valuations or pitches; it's about doing your homework, leveraging local networks, and partnering with founders who are building solutions that matter.

Investing in startups doesn't mean diving in recklessly. It means making informed decisions, spreading your investments to minimise risk, and focusing on businesses that are not just hyped but backed by fundamentals. Remember, even with some losses, one successful investment can yield exponential returns that far outweigh the risks.

Here's how you can identify the right opportunities while ensuring resilience and alignment with your goals:

Find founders who love what they do

Look for founders who are deeply passionate about their product or solution. These are the individuals who are driven by a sense of purpose, who believe in their idea so strongly that they're willing to endure sleepless nights and personal sacrifices to see it succeed. When tough times come—and they always do—these are the seasoned sailors who will navigate the storm, not abandon ship.

Focus on doers, not dreamers

A good idea is worthless without execution. Choose founders who are already delivering results—those with traction, not just talk. Look for startups that have moved beyond the ideation phase and have tangible proof of their product's market fit, even if it's just in its early stages.

Align with your interests

Consider startups that align with your personal interests or learning goals. The investment journey should be intellectually and emotionally rewarding. Ask yourself: Is this a solution you wish you could build yourself but haven't had the opportunity? If the answer is yes, then investing allows you to be a part of that journey as a passenger on the bus.

Transformational partnerships for businesses

If you're a business leader, think beyond financial returns. Consider how the startup can complement or transform your business. Could their product or solution give you a competitive edge, improve efficiency, or open new markets? Partnering with the right startup can be a strategic move that accelerates your own growth while supporting innovation.

Redefine ROI

Returns on investment (ROI) aren't always about valuations, exits, or dividends. The true ROI could be multifaceted. The impact you create can extend far beyond your balance sheet.

With the right approach, investing in startups can be a strategic move—not just for wealth creation, but for fostering innovation, building Bangladesh's economy, and leaving a legacy that extends beyond profit.

The writer is the founder and CEO of Sheba Platform Limited