One way to protest irresponsible environmental practices is through the majesty of rap, reports mashable. 

The former Unilever thermometer factory in Kodaikanal, India, disposed of toxic mercury waste at a scrapyard in 2001, and in the time since, 45 people have died — and more than 500 have been affected.

Unilever has denied the allegations on its website. However, the company does not link to outside sources to corroborate its statement.

"Hindustan Unilever Limited (HUL)1 did not dump glass waste contaminated with mercury on land behind its factory. Scrap glass containing mercury had been sold to a scrap dealer about three kilometres away from the factory, in breach of our guidelines. HUL immediately closed the factory and launched an investigation. There were no adverse impacts on the health of employees or the environment.This has been confirmed by many independent studies.There was limited impact on the soil at some spots within the factory premises which required remediation."

Indian rapper Sofia Ashraf implored Unilever to rectify the situation via a remix video of Nicki Minaj's "Anaconda," which was first uploaded on Friday along with a petition to convince the company to clean up.

The snappy lyrics in Ashraf's searing (and catchy) comeback berate Unilever for its alleged coverups and falsehoods.They pull no punches, describing the death and destruction that the waste disposal has caused with unflinching clarity: "By the way, what'd they say?That their factory was safe as day. They don't trust a word of what their workers say."