boAt, a reputed audio and wearable brand from India, has signed a national distributor agreement with DX Group to distribute their products in Bangladesh. As such, their products are now officially available in Bangladesh.

DX Group, a Bangladeshi conglomerate, will distribute boAt's range of products across all major markets, including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet and Barishal. 

The line-up will include TWS (true wireless) earbuds, smartwatches, neckbands, headphones, speakers, chargers, and more. DX Group will also assist boAt in onboarding local partners, customer acquisition, and expanding its footprint.

Imagine Marketing Ltd, the parent company of boAt, was founded in 2013 and has a diverse product portfolio ranging from audio gear, smart wearables, personal grooming and mobile accessories. boAt was launched under the Imagine umbrella and offers lifestyle-oriented products at affordable prices aimed at a young audience.

Founded in 2011, DX is the name of a connected ecosystem of 12 business verticals that revolves around distribution, retail and service domains in Bangladesh.