Swifties

More than just an obsession, fandom as a way of connection

In 2025, fandom is a central part of storytelling, and studios and creators design worlds that fans can live in, expand, debate, and emotionally inhabit. Stories are co-owned and these fandoms are where ownership is vocalised.

Swifties demand Taylor Swift to take a stand on Gaza

Other celebrities, such as Rihanna, Selena Gomez, Bella Hadid, Dua Lipa and Zayn Malik, have spoken out in support of Palestine and called for peace and justice.