Smart living for a sustainable nation

Gerald Chun
Managing Director
LG Electronics, Bangladesh

Science of Savings

LG's approach to energy efficiency relies heavily on  hardware innovation. The strategy focuses on eliminating energy waste through intelligent automation. They achieve this through advanced inverter platforms and intelligent sensors that adjust power consumption automatically based on usage patterns.

This technology manifests differently across product lines. LG's refrigerators utilise Inverter Linear Compressors and Multi-Air Flow systems to maintain stable temperatures with minimal energy loss. Meanwhile, their washing machines are equipped with AI Direct Drive (AI DD) motors that detect fabric types and optimise wash motions accordingly.

However, the standout performer in the Bangladeshi market is LG's cooling technology. Their LG Dual Inverter Air Conditioners lead the way, offering up to 70% reduced energy consumption compared to non-inverter models, highlighting that smart inverter refrigerators are also major contributors to household electricity savings.

LG is investing heavily in next-generation technologies such as AI-based power optimisation, advanced Smart Inverter Compressors, Eco-Hybrid Heat Pump Systems, Door Cooling+ improvements, etc. Integration with the LG ThinQ platform will also allow users to monitor and manage energy usage more intelligently.Our commitment is to help build a more energy-conscious and environmentally responsible Bangladesh.

Global Standards, Local Assembly

The company operates globally certified manufacturing facilities but has also strategic alliances for local assembly. In Bangladesh, they work closely with Butterfly Group and Rancon Electronics (Rangs Group) for the local assembly of selected LG products. All LG appliances—whether imported or assembled locally—are designed and tested against rigorous global performance and safety standards. They undergo certified evaluations for efficiency and durability before hitting the market, ensuring full compliance with Bangladesh's regulatory requirements.

Next Generation of Home Tech

LG is doubling down on R&D to push the boundaries of efficiency even further. The company is investing heavily in next-generation technologies, including AI-based power optimisation, Eco-Hybrid Heat Pump systems, and improvements to their Door Cooling+ technology.

A key part of this future is the LG ThinQ platform, which connects appliances to a central digital ecosystem, allowing users to monitor and manage energy usage intelligently. LG WashTower—a unit featuring AI washing and heat pump drying—is a prime example of this new direction, delivering premium performance with significantly reduced energy use.