The sweltering heat of the Bangladeshi summer has historically been a seasonal challenge, but in recent years, it has transformed into a primary driver for one of the country’s most dynamic consumer electronics sectors.

The days of panic-buying an AC during a heatwave are fading as more Bangladeshis shift toward proactive, pre-season purchasing.

As rising temperatures and changing weather patterns continue to influence consumer behaviour in Bangladesh, demand for air conditioners is evolving rapidly.

When summer heat arrives, a working air conditioner is essential. However, many people forget about their AC until it stops working or the energy bill skyrockets.

10 smart habits for a cheaper summer

Record-breaking heatwaves over the past two years have fundamentally altered the consumer landscape in Bangladesh.

As of 2024, more than 55% of the world’s population lives in urban areas, which is expected to rise to nearly 70% by 2050.