Samsung launches AI-powered French door refrigerator in Bangladesh

Samsung Bangladesh has launched its first French door refrigerator with built-in AI capability in the country.

The model, RF59, was unveiled at the RANGS eMART showroom in Gulshan-2, says a press release.

Shahriar Bin Lutfor, head of business of the consumer electronics division at Samsung Bangladesh, attended the event.

Anika Rahman, chief manager of product planning, and Rajib Das Gupta, deputy general manager of retail strategy, were also present.

Sardar Md Khaled bin Hasan, executive director, Golam Azam Khan, head of sales, and Md Shariful Islam, general manager of Rangs Industries Limited attended the programme.

The RF59 features a flat-door design and a 649-litre storage capacity.

It includes AI Energy Mode, which adjusts power consumption based on usage patterns.

The refrigerator also supports SmartThings connectivity, allowing users to monitor and control functions through a mobile application.

The model includes Power Cool and Power Freeze functions for faster cooling.

Samsung said the refrigerator is designed to fit modern kitchen spaces while offering energy efficiency and smart features.

Shahriar Bin Lutfor said, "The RF59 brings a globally trusted refrigerator format to Bangladesh, now enhanced with intelligent technology for everyday living. It reflects a growing shift among consumers toward quality, convenience, and smarter energy use. At Samsung, our focus remains on creating innovations that genuinely fit into people’s daily lives.”

Sardar Md Khaled bin Hasan said, “RANGS eMART has always operated with a strong customer-centric approach. Keeping pace with evolving consumer needs and lifestyles, we continuously strive to introduce innovative solutions and technologically advanced products to the market.

This Samsung refrigerator is a reflection of that ongoing commitment. In addition to ensuring the highest standard of customer service, we offer attractive deals, convenient installment facilities, and flexible EMI options to make the purchasing process more accessible and affordable.”

Customers can visit RANGS eMART showrooms to view the product.