Eastern Bank partners with Shanta Life to roll out bancassurance services

Eastern Bank PLC (EBL) and Shanta Life Insurance PLC have jointly launched bancassurance products and services, enabling customers to access life insurance solutions directly through banking channels.

Ali Reza Iftekhar, managing director of the bank, inaugurated the service at a ceremony held at EBL’s head office in Dhaka recently.

The initiative is expected to support broader financial inclusion by making insurance products more accessible to bank customers, according to a press release.

The bancassurance offering aims to provide convenient access to financial protection and long-term security while strengthening the delivery of integrated financial services.

By combining EBL’s robust banking platform with Shanta Life Insurance’s expertise in life insurance, the partnership seeks to enhance financial planning options for individuals and families.

As one of the leading private commercial banks in Bangladesh, EBL continues to diversify its financial services to better serve its growing customer base. Shanta Life Insurance, a concern of the renowned Shanta Group, focuses on delivering reliable and innovative life insurance solutions tailored to evolving customer needs.

M Khorshed Anowar, deputy managing director and head of retail and SME banking at the bank; Zahidul Haque, chief information and technology officer; Sarmin Atik, head of liability and wealth management; Md Raquib, head of bancassurance and student banking; Arif Khan and M Anisul Haque, directors of the life insurer; Nafis Akhter Ahmed, chief executive officer; and Khurshed Kaisar, deputy managing director and chief business officer, among others, were also present.