People in Bangladesh no longer need to travel abroad for purchasing Nike products as the US-based athletic footwear and apparel corporation is opening its first showroom in the country today.

DBL Lifestyles, a franchisee of Nike, will launch the store at Road-11 of Banani, Dhaka.

It will offer a wide range of sportswear and footwear products, including apparels and accessories for golf and swimming, according to DBL officials.

The store aims to meet the growing demand for global sportswear products, generate enthusiasm among consumers and elevate Dhaka's status as a fashion and sports lifestyle destination, they said.

DBL Lifestyles is a concern of DBL Group, a leading apparel exporter in the country.

DBL Lifestyles earlier locally introduced Puma, a Germany-based athletic and casual footwear, apparel and accessories brand, in 2019.

The company operates five stores of Puma, with four in Dhaka and one in Chattogram.