Aarong is all set to unveil a craft store, which the popular lifestyle brand claims is the world's largest, tomorrow.

Located in the Dhanmondi area of Dhaka, the flagship outlet spans over 60,000 square feet across eight floors, with Aarong stating that the store is poised to redefine the retail landscape in Bangladesh.

"From our modest beginnings in Shukrabad, Dhanmondi, we are thrilled to unveil our most ambitious project yet," Aarong said on its website.

The lifestyle brand described the store as a tribute to Bangladesh's artistic heritage.

The Aarong outlet is set to open ahead of Eid-ul-Fitr, the largest religious and shopping festival in Bangladesh, which will be celebrated at the end of this month.

The largest fashion retail chain in Bangladesh mentioned that the store will feature craft installations, including a four-storey Nakshi Kantha and a clay pottery wall.

The new store will replace the Aarong outlet in Dhanmondi 2, located just 400 metres from the current site, and is part of the social enterprise of BRAC, the world's largest non-governmental organisation.

"The highly anticipated Eid collection will also be available at this new flagship outlet," Aarong added.

The outlet will include a dedicated children's wear section and its sub-brands, including TAAGA, TAAGA MAN, and HERSTORY.

Currently, Aarong operates a total of 30 outlets across the country.