We ask ourselves this question once every year, laugh and then go back to whatever else is worth the hype. The only exception is probably the Surface by Microsoft; which is a godsend. The Surface Studio launched on 26 October and our jaws dropped. The sleek design, the alluring curves, a 28-inch touch display – are certainly enticing. And the Surface Dial, which is albeit slightly gimmicky, might just have some application in the creative industry. It's a breath of fresh air in a market that's trying to sell matte black as an innovation.